Plus, Experts Offer Their Picks for TIFF’s Most Anticipated Movies

Moviegoers are looking for something extra when they go to the theater these days. How often do fans go to the theater to meet someone for a drink? Or just because they need to have the latest commemorative bucket of popcorn. Exhibition experts will reveal how they’re working to boost fans’ moviegoing habits, build buzz, create memorable menu pairings and create growth opportunities for the theatrical audience. Whether it be in-theater activations, half-price Tuesdays, or discounts on concessions, movie theaters are constantly coming up with offers and new ideas that get people to the movies, and sometimes for more than just to see a film. A bonus: the panel experts will offer their picks for the most anticipated movies at TIFF 2024 and tips on the Toronto scene.